Dr. Mark Frederick is ParabolicVision’s driving force. He holds a PhD in Counseling Psychology and has provided not only clinical counseling services, but has several years of doctoral-level college teaching experience as well. Mark has also had many years of involvement with live stage theater production as both an actor and director and affiliation with a wide variety of not-for-profit concerns.
His vast understanding of the lived human experience and how we make sense of the world around us richly informs his insight and provides unique perspectives into the development and production of videos “that tell a compelling story.”
Telling your “story” through videos is extremely powerful and effective….
Interesting Facts
Of all the information our brains actually process, around 90 percent of it is visual.
Our brains process visual images 60,000 times faster than written material and we retain far more of that information over time.
People are 85 % more likely to remember and buy a product or service after viewing a video.
Today, videos are being used by 81 % of businesses in their marketing.
The Need for High Quality
A video’s overall production quality will determine the degree to which people watch it and what overall impressions they have of the service, product, or people it presents.
Aim for the Heart, not the Head
Video has the strongest potential to trigger an emotional response on the part of viewers. Rather than “thinking,” emotions are the real “powerhouses” that drive ultimate decision-making.
ParabolicVision 